Logo usage
Keep the heart upright
The inner heart shape should always stand upright. Do not tilt, rotate, or skew the mark.
Infinity stays horizontal
The infinity symbol passes through the center of the heart sideways, like a figure-eight lying on its side.
Use the original artwork
Only the approved Finding my “tribes” logo artwork may be used. Do not recreate, redraw, or swap in alternative hearts.
Clear space
Leave at least the height of the mark on all sides so it never feels crowded by text or other elements.
No recoloring or filters
Do not change the logo color, add gradients, drop shadows, or apply filters to the mark.
Keep it legible
Use the mark on the warm cream background or on a clean dark background. Avoid placing it over busy photography.
Color palette
Primary
--primary
CTAs, links, emphasis
Warm
--warm
Hero accents, glows, tribe highlights
Accent
--accent
Tags, warm highlights, moments
Brand Teal
--brand-teal
Brand mark, key moments
Background
--background
Page canvas
Surface
--surface
Cards, panels
Foreground
--foreground
Body text, headings
Muted
--muted
Secondary text, placeholders
Typography
Display
Bricolage Grotesque
Used for headlines, big moments, and the hero type.
Serif accent
Instrument Serif
Used for “tribes,” warmth, and italic emphasis.
Body
Outfit — light, readable, modern.
Used for body copy, buttons, and UI labels.
Voice & tone
Warm, honest, and a little mysterious. We write like a friend who is wide awake at 3am and willing to talk about the hard stuff. No empty cups. No empty windows. Just real people looking for real connection.
Always lead with welcome. Ask gently. Let people choose how much they share. Never shame anyone for where they are in their story.